El Cajon leaders reveal company that will spearhead downtown revitalization

El Cajon is embarking on a plan to revitalize its downtown, which has been characterized as "too quiet" by longtime residents. City leaders, including Chris Berg, are focused on transforming empty storefronts into a lively destination with more market-rate housing options. The city announced a partnership with New City America, a company renowned for its successful urban revitalization projects, including Little Italy. While El Cajon does not aim to replicate Little Italy's tourism draw, the intent is to create a welcoming heart for East County residents. Local voices, such as Julie Lahr and Lynn Murray, express eagerness for a more diverse culinary scene and enhanced community spaces.

They envision a vibrant downtown that would attract families and foster better housing opportunities. Additionally, addressing the city's homelessness issue is part of the revitalization plan, with outreach efforts to provide sustainable solutions. Overall, these initiatives are expected to significantly boost El Cajon's economic growth and community spirit.