Mr. Submarine Marks 50 Years With 99-Cent Subs And 50 Ads Set To That Iconic Jingle

Mr. Submarine, a Chicago sandwich institution, celebrates 50 years in business with a promotion offering classic Italian subs for just 99 cents and the release of 50 new commercials. Operations manager Dan Tzoumas, son of the founder, emphasizes the importance of simplicity in their menu, which has grown to include a range of sandwiches and fried items since its 1975 debut. The fresh bread, sourced from Turano Baking Co. , enhances the sandwiches that many locals fondly remember from their childhood.

The new commercials, produced by Quality Meats, feature local celebrities and aim to capture the spirit of the iconic ads from the ’80s. Tzoumas acknowledges that while the sandwiches may not be the best, they possess a unique charm that keeps customers returning. The one-day sub promotion occurs on Monday, encouraging Chicagoans to participate in the celebration. The nostalgic elements of the campaign strengthen community ties and honor the brand's long-standing legacy. Customers can view the ads across social media platforms, adding to the excitement of the anniversary.