Nonstop Christmas Music Returns To 93.9 LITE FM Tuesday, Later Than In Recent Years
93. 9 LITE FM will return to nonstop Christmas music at 3 p. m. on Tuesday, a later start compared to previous years. The launch will coincide with a contest for listeners to win a trip to Las Vegas to see Mariah Carey perform live.
This shift in timing may indicate evolving audience preferences or the station's strategic response to competitive holiday programming. The all-holiday format has gained popularity over the years, becoming a beloved seasonal tradition for many listeners. The contest not only seeks to enhance listener engagement but also aims to increase the station's tune-in rates during this festive period. LITE FM's programming choices often reflect local holiday customs, enhancing community connection. Such contests can also drive social media interaction and participation from listeners.
As the holiday season approaches, LITE FM positions itself as a key player in the local holiday entertainment landscape.