West Siders Hope Soul City Cultural District Can Boost Austin Businesses

The Soul City Corridor in Austin has been designated as a state cultural district, positioning it as a key area for Black business growth. This designation unlocks up to $3 million in state funding aimed at fostering economic development and preserving cultural identity. The recent completion of a nearly $9 million project has revitalized Chicago Avenue with enhanced pedestrian access and aesthetic upgrades. Malcom Crawford, executive director of the Austin African American Business Networking Association, highlighted the potential for the corridor to evolve into an entertainment hub. The cultural district is expected to bring new programs and events that celebrate local heritage.

Mayor Brandon Johnson praised the investment, emphasizing its role in supporting small businesses and community pride. Business owners like Marshawn Feltus are hopeful that the cultural district will increase visibility and opportunities. These initiatives reflect broader efforts to strengthen the West Side's commercial landscape.