How to Bring in the Right People to Fuel Your Sales and Marketing Growth

To achieve growth, businesses often need to hire external professionals when internal capabilities are exhausted. It is essential to pinpoint specific challenges, such as low visibility or stalled leads, before seeking external help. Effective collaboration can be facilitated through the use of PDFs, which ensure consistency across teams. Hiring should involve small projects with clear expectations to evaluate candidates' communication and problem-solving abilities. Companies must retain control over their brand narrative, ensuring that external hires enhance rather than alter the core identity.

Price does not guarantee quality, and businesses should scrutinize costs to ensure they align with actual value. Referrals, while useful, can be misleading, making it vital to ask detailed questions about previous experiences. Ultimately, businesses should be wary of overpromisers, as realistic assessments of potential gains are crucial for informed decision-making.