State house debates bill that would ban cannabis ads across Massachusetts

Massachusetts lawmakers are actively debating a bill that would ban cannabis advertisements across the state. Advocates for the ban, including parents, emphasize the alarming rise in serious mental health issues, such as psychosis, associated with cannabis use among young people. They argue that restricting billboard advertisements could be an effective measure to protect youth from these health risks. Currently, cannabis ads are legal if they target an audience that is 85 percent 21 years or older. The proposed legislation may signify a shift in public policy aimed at prioritizing youth safety over advertising freedoms.

This discussion comes amidst broader national conversations about cannabis regulation and its impact on society. Advocates stress the importance of addressing these health concerns promptly. The outcome of this debate could set a precedent for cannabis marketing regulations in other states.