Bend's AVID Cider launches 'Northwest is Our Core' program to raise funds for two conservation groups

AVID Cider Co. , the original cidery in Bend, Oregon, has launched an initiative titled "Northwest is Our Core," aimed at raising funds for conservation efforts in the Pacific Northwest. This program will support two local nonprofit organizations: Oregon Wild, which focuses on protecting native landscapes and wildlife, and Conservation Northwest, dedicated to safeguarding the region's ecosystems. By promoting this initiative, AVID Cider not only highlights its commitment to environmental conservation but also fosters a sense of community among its customers. The cidery's connection to local culture and pride is evident in its mission, as it seeks to engage consumers who are passionate about protecting their natural surroundings.

The launch of this program reflects a growing trend among businesses to adopt corporate social responsibility practices that align with consumer values. As the initiative progresses, AVID Cider aims to raise awareness about the importance of conservation efforts and inspire other local businesses to take similar actions. This collaborative approach reinforces the idea that community involvement can lead to meaningful impacts on environmental issues. Overall, "Northwest is Our Core" serves as a reminder of the role local businesses can play in promoting sustainability and supporting essential causes.