Wyden addresses hemp beverage industry summit in Bend, calls for standardized consumer protections

During his keynote address at the Pacific Hemp Beverage Industry Summit, Senator Ron Wyden highlighted the critical need for federal regulation of hemp-derived products. Speaking at Worthy Brewing in Bend, Oregon, he called for standardized consumer protections to support the burgeoning hemp beverage market. Wyden remarked on the significant shifts in drinking preferences among younger generations, particularly Gen Z and Millennials, who are leaning towards hemp-infused beverages over traditional options. He emphasized that instead of banning these products, lawmakers should focus on creating a regulatory framework that fosters innovation and protects consumers. The senator's statements come as the hemp industry experiences rapid growth, making it essential for policymakers to establish clear guidelines.

In his address, Wyden also pointed out the importance of engaging with industry stakeholders to ensure that regulations meet market demands. His call for action resonated with attendees, signaling a collective desire for a balanced approach to hemp product regulation. Wyden's insights underscore the intersection of consumer trends and legislative responsibility in a changing market landscape.