Noir Lash Lounge Staying Inspired During the Pandemic

Noir Lash Lounge, founded by Joyce Poon, has thrived during the pandemic as demand for beauty services has surged, driven by a desire for self-confidence in the age of video calls. Joyce's inclusive philosophy has attracted a diverse clientele, from local cheerleading squads to a 90-year-old woman looking for glamour. With six locations throughout Canada and the Pacific Northwest, including a flagship store in Bellevue, Joyce has made a significant impact in the beauty industry. Her innovative eyelash extension products, free from harmful chemicals, cater to individuals seeking easy and effective beauty solutions. As safety remains a priority, Joyce has implemented rigorous sanitation protocols in her salons, ensuring the well-being of both staff and clients.

Leveraging social media, she has successfully engaged a growing audience, reaching 37,000 followers on Instagram with exclusive offers. Joyce's journey from a beauty enthusiast to a successful entrepreneur underscores the importance of adaptability and creativity in business. By prioritizing customer satisfaction and inclusivity, Noir Lash Lounge continues to redefine beauty standards in a changing world.