How Deep Roots Revolutionized the Piercing and Tattoo Industry

Deep Roots, a trailblazing piercing and tattoo shop in Downtown Bellevue, has redefined the body modification landscape over the past 20 years by offering a diverse range of unique jewelry and services. Co-owners Rion and Katrina Wickersham have dedicated their careers to transforming misconceptions around piercings, promoting them as forms of self-expression rather than mere rebellion. They initially identified a gap in the market for unique jewelry options, leading Rion to create custom designs from unconventional materials like gold and wood. As societal views have shifted, they have noticed a growing appreciation for piercings as elegant adornments that complement personal style. Amid ongoing urban development, they face challenges in securing a new retail space, yet remain hopeful for a future that honors their legacy.

Deep Roots is known for its designer jewelry crafted from materials such as white opal and black diamond, appealing to a clientele that has matured alongside the industry. The Wickershams express pride in their role within this evolving landscape, showcasing how their business reflects broader cultural changes. Their ongoing commitment to quality and individuality keeps them at the forefront of body modification trends.