Snowflake Lane Brings Holiday Magic to Downtown Bellevue

The Snowflake Lane event in Downtown Bellevue, running from November 25 to December 24, brings holiday magic to the community with its 18th annual celebration. Visitors can expect a festive display of falling snow, twinkling lights, and lively performances featuring toy drummers and whimsical floats. Jennifer Leavitt, vice president of marketing at Kemper Development Company, expresses joy in seeing families return year after year, often in coordinated holiday attire, creating a cherished tradition. This year introduces the Snow Belles, a new dance group showcasing unique choreography, enhancing the vibrant parade. Leavitt emphasizes the importance of community collaboration in managing the operational and safety aspects of this large-scale event, with local police and fire departments ensuring a safe environment for attendees.

As they prepare for their 20th anniversary in 2024, the Snowflake Lane team is dedicated to continuously improving the experience for both newcomers and returning families, solidifying the event's status as a staple of Bellevue's holiday season, drawing thousands of visitors each year.