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Amid backlash, Tesla remained resilient in Texas

Austin, TXLocal News

Texas saw a 21% rise in Tesla registrations in Q1 2025, totaling 12,918 new vehicles compared to 10,679 in 2024. This increase occurs as Tesla's global deliveries fell by 13%, indicating a stark contrast in consumer loyalty in Texas. Major counties like Travis and Harris reported growth in registrations, showcasing strong brand loyalty despite Musk's political controversies. Local experts suggest that Texans differentiate between the product and Musk's actions, maintaining pride in a homegrown brand. Polling data reveals Musk's favorable view among 80% of Texas Republicans, while 83% of Democrats hold an unfavorable view.

The company's reputation among conservative consumers had been improving, but recent events raise concerns about potential alienation of Republican buyers. Musk previously enjoyed a promotional boost from Trump, which complicates the current dynamics. The future of Tesla's sales in Texas now hinges on the impact of Musk's controversies on its Republican customer base.

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