Wheatsville acquires two Fresh Plus stores

Wheatsville Co-op will acquire two Fresh Plus stores in Austin, located in Hyde Park and Allandale, as part of its strategy to introduce smaller retail formats. This initiative aims to enhance access to grocery services in various neighborhoods while maintaining the co-op's main South Lamar store. General Manager Bill Bickford stated that the goal is to ensure these community spaces remain local and accessible. The co-op previously announced the impending closure of its Guadalupe Street store by the end of 2026, attributing the decision to declining revenues and logistical challenges. This acquisition signifies a shift in Wheatsville's operational strategy, focusing on community engagement and local ownership.

The move could influence grocery shopping patterns in Austin, particularly in the neighborhoods served by the new stores. Wheatsville’s commitment to community-driven spaces reflects a broader trend in local retail. The success of this strategy may depend on how well it addresses the needs of diverse neighborhoods.