Free tunes in the BBQ aisle

H-E-B launched a free concert series called "True Texas Tunes" at its Lake Austin location, starting today with a performance by Tomar and the FCs. The initiative is a collaboration with the nonprofit Housing Opportunities for Musicians and Entertainers, designed to promote local artists. Due to overwhelming attendance at the first two shows, H-E-B decided to extend the series to include this additional venue. Concerts will occur weekly on Wednesdays from 4-6 p. m.

, featuring upcoming acts such as The Watters, Midnight Snack, and Rosie Flores. This series not only provides entertainment but also fosters community connections through live music. H-E-B's commitment to supporting local talent reflects a growing trend of businesses engaging with their neighborhoods. The South Congress H-E-B hosted the initial concerts, which set the stage for this expansion. Such initiatives can significantly impact local culture by creating spaces for artists and audiences to connect.