Atlanta's Big Boi, Whirlpool launch washer that plays 'so fresh, so clean'

Atlanta hip-hop artist Big Boi has unveiled a collaboration with Whirlpool, introducing washing machines that play his iconic track "So Fresh, So Clean" at the end of each wash cycle. Only five of these exclusive front-load washers will be given away as part of a social media sweepstakes designed to engage fans. To enter, participants must follow Whirlpool USA on Instagram, like the giveaway post, and comment with the hashtag "#WhirlpoolSoFresh," with the option of tagging a friend for an additional entry. The contest will run until noon on September 23, and winners will receive notifications through direct messages on Instagram. This unique marketing strategy not only highlights Big Boi's music but also targets a younger audience interested in home appliances.

Whirlpool aims to blend entertainment with everyday household tasks, creating a memorable user experience. The collaboration signifies a growing trend of brands partnering with celebrities to enhance product appeal. Fans of both Big Boi and innovative appliances have an opportunity to own a piece of this creative endeavor.